Newsletter: 59 answers since we added the question September 19, 2026. Instagram: 4,233 followers.
Newsletter: our reader survey, 1,266 responses, June 6, 2026 to October 5, 2026. Instagram: follower insights for @low.tide.local, October 2026, 5,592 followers.
Low Tide Local
05
The Climb
Just started. Growing fast.
Solid line is subscribers. Weekly dots run through Sep 22. The last solid dot is the Oct 6 count, 8,400+. Dashed line keeps today's pace of about 400 new readers a week, to about 13,300 on Dec 31.
Low Tide Local
06
Early Partners
The first names in the letter.
The Main Feature slot is yours alone that week, and we're picky on purpose. One business type per week. Pointside Meat Shop, Westside Water Store, and Hot Elevation Studios are already in the letter.
Pointside Meat Shop · Deli, 41st Ave
Westside Water Store · Mission St
Hot Elevation Studios · 41st Ave
Your business here
Headline slot open
Low Tide Local
07
Why This, Not That
How we compare.
vs. Social
Your business page reaches 2 or 3 of every 100 followers. To put a post in front of ~4,990 locals, you'd need about 166,000 followers. We do it with 8,400+, because they asked for it.
vs. A Mailer
A postcard to 5,000 homes runs $1,500 to $3,000, and you never learn who read it. This lands in an inbox they chose to give us, for a fraction of that, with a click count.
vs. Radio & Print
Thirty seconds to whoever's driving, or one ad among forty in a paper someone uses as a coaster. Those tell you what you spent. We tell you how many clicked.
The headline is yours alone, and only businesses we'd send a neighbor to.
Low Tide Local
08
How We Promote You
Three ways to show up.
We write it. It sits next to the events and food people already open us for.
01
Get Listed
Top billing in Happenings for the event you're running this weekend.
02
Get Featured
The headline slot, a short story about your business, written by us. That week the headline is yours. A Secondary Feature is the smaller version, lower in the letter.
03
Get Visited
After a Feature. A night at your place we help fill. Contact for details.
The next three pages show what each one looks like. Prices are on each page and again at the end.
Low Tide Local
09
01 · Get Listed
Show up where they already look.
Example of a Featured Event
SATURDAY
Featured · Harbor Nights Wine Walk · 5 to 8 PM · Santa Cruz Harbor · $25, glass included Six tasting stops along the docks. Tickets →
Westside makers market · 10 AM to 2 PM · free
Live jazz at the wharf · 6 PM · free
Top billing in Happenings for the event you're running this weekend. We write the blurb.
Featured Event, top billing in Happenings with a written blurb. $75.
Written by us, labeled, and never buried in a banner farm.
We need a date, time, place, cost, and a link.
Free listings still run. $75 buys the top slot and the write-up. A Main Feature is a story about the shop.
Low Tide Local
10
02 · Get Featured
The Featured Spot Could Be Yours
Example of a Main Feature
Together withMeat Shop
The sandwich case earns the detour. Maddy runs the woman-owned meat shop and deli on 41st Ave, and she reads this letter too. Stop in for a stacked sandwich and whatever the grill needs this weekend.
See this week's specials →
The Main Feature, written by us, in the letter's voice. $350 for one Tuesday. You see it before it sends.
A Secondary Feature is two or three lines lower in the letter, $150. Never the same business type as that week's Main Feature.
A single Tuesday holds your category that week. We pick the date together.
A reader-only deal and a button, if you want one.
We send you the click count the Monday after. If people mention the letter at your register, tell us and we'll add it.
Low Tide Local
11
03 · Get Visited
Bring Our Readers to Your Door
Example of a Partnered Experience
We use the letter to fill a night at your place. A tasting, a farm morning, a reader dinner. We plan it with you. You keep the register. This one is after a Feature, not a first buy.
An event we design and run with you, start to finish.
Weeks of promotion in the letter leading up to it.
Our readers walk in. You keep every dollar at the register.
For partners we already work with. Contact for details.
A feed stays on a phone. This one puts people at your place.
Low Tide Local
12
The Menu
Get listed. Get featured. Get visited.
Get Listed
Featured Event
$75
Reach: the whole list, one edition
Top billing in Happenings with a written blurb. Just the event you're running.
Get Featured
Main Feature
$350 for one Tuesday
The headline slot.
Written by us. You see it before it sends.
Secondary Feature $150. Two or three lines, lower in the letter.
Get Visited
Partnered Experience
Contact for details
Ask only. After a Feature, not a first buy.
A night we help you fill from the letter. You keep the register.
Tell me a Tuesday and I'll hold it. Copy and photos due the Friday before.
